Your Canadian CPG Brand Builder
Uncover the power of strategic planning and marketing execution. Let us guide you towards success in the ever-evolving Canadian CPG landscape.
Our team is dedicated to ensuring your brand launches and integrates into the CPG marketplace and is supported with trade and marketing planning as well as execution. Let us be your Canadian Brand Champion, seamlessly working with your brand’s HQ, sales, brokers, distributors and all in-country marketing execution.
Leveraging a trusted network of experts and partners, we can meet all of your brand launch and management requirements.
Our Mission
With over 20 years of expertise in CPG management, brand strategy & marketing, it is our mission to support you with the tools and knowledge to thrive in the Canadian market.
Our team is dedicated to supporting your brand’s growth and navigation of the CPG marketplace. We act as an extension of your brand, guiding you through product launches, strategic planning, consumer marketing, and trade & sales support. We help you navigate challenges, seize opportunities, and collaboratively drive growth in Canada.
Our Team
We leverage a network of trusted specialists and partners to scale your business as resources are required, making us a nimble partner that scales as you do.
Kat Hillis, Founder
Kat Hillis is a results-driven brand marketing leader with 20 years of experience in Canada’s CPG industry. She has an extensive background in innovation, commercialization, full product lifecycle management, brand management and international market expansion into Canada. With a strong track record of managing complex projects, she has successfully led consumer marketing for multiple fast-growing brands.
She is a strategic thinker who excels at building and executing data-driven consumer marketing plans, leading brand initiatives and implementing strategic plans that yield measurable results.
As a passionate & engaging leader, she takes pride in building strong partnerships with a wide range of internal and external stakeholders, cultivating a culture of innovation and collaboration, and aligning cross-functional teams to drive business growth.
Senior Brand & Marketing Leader | Expert in Scaling Brands & Driving Sales Growth | Proven Success in Strategic Planning, Marketing & Retail Expansion | Country Brand Management