Your Canadian CPG Brand Builder
We bring end-to-end CPG marketing experience — from innovation and commercialization to trade, retail launch and consumer marketing. That breadth helps us identify what will actually move the needle, align partners quickly and deliver high-quality strategy and creative that executes well.
Katalyst Brand Launch is a senior-led agency partner for food + beverage brands entering or scaling in Canada. We bridge HQ strategy to execution — coordinating sales, brokers/distributors and in-country teams to build retail-ready plans and programs that drive distribution and sell-through.
From positioning and branding to packaging adaptation, launch toolkits, websites, eCommerce and multi-channel campaigns, we bring strategy and execution together — supported by a trusted network of creative and technical partners to scale with your needs.
Our Mission
With over 20 years of expertise in CPG management, brand strategy & marketing, it is our mission to support you with the tools and knowledge to thrive in the Canadian market.
Our team is dedicated to supporting your brand’s growth and navigation of the CPG marketplace. We act as an extension of your brand, guiding you through product launches, strategic planning, consumer marketing, and trade & sales support. We help you navigate challenges, seize opportunities, and collaboratively drive growth in Canada.
Our Team
Kat Hillis, Founder
Kat Hillis is a results-driven brand marketing leader with 20 years of experience in Canada’s CPG industry. She has an extensive background in innovation, commercialization, full product lifecycle management, brand management and international market expansion into Canada. With a strong track record of managing complex projects, she has successfully led consumer marketing for multiple fast-growing brands.
She is a strategic thinker who excels at building and executing data-driven consumer marketing plans, leading brand initiatives and implementing strategic plans that yield measurable results.
As a passionate & engaging leader, she takes pride in building strong partnerships with a wide range of internal and external stakeholders, cultivating a culture of innovation and collaboration, and aligning cross-functional teams to drive business growth.
Senior Brand & Marketing Leader | Expert in Scaling Brands & Driving Sales Growth | Proven Success in Strategic Planning, Marketing & Retail Expansion | Country Brand Management
We leverage a network of trusted specialists and partners to scale your business as resources are required, making us a nimble partner that scales as you do.
Looking to optimize & grow your brand?
Experience the difference with Katalayst Brand Launch. Your brand deserves the best and that's exactly what we deliver. Let's embark on the journey of driving brand equity & growth together.